Nike ~ Air Max 2017

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Published

Go Lighter, Go Longer.



A metaphorical exploration of air and the negative space it occupies.



The Air Max 2017’s ultralight support and maximum comfort are portrayed through a series of visual metaphors inspired by scenarios encountered on an everyday run.



See full project here: mvsm.com/project/air-max-2017



CREDITS —

Concept, Design & Direction:

ManvsMachine



Client:

Nike Europe



Audio:

Zelig

Category
CG Adv
Tags
3d, c4d, nike, air, max, 2017, 17, animation, motion, negative space, cushion, lightweight, bubbles, fabric, vray