The West | Pioneers

The West is a new apartment concept on the Hell’s Kitchen waterfront and designed by Dutch studio Concrete, the architects behind CitizenM Hotels and Urby. Ahead of sales starting spring 2020, The West partnered with boutique agency Pandiscio Green to market this environmentally-conscious neighbourhood hub to young professional home buyers.

Ambassadors was brought in as a creative partner to capture what makes The West unique in a short film. The West was still in development at the time, so rather than showing its impressive architectural amenities, Ambassadors focused on the industrial characteristics of the Hell’s Kitchen neighbourhood and the artisanal craftsmanship and materials being used for the build.

Shooting in Amsterdam, London and New York over summer 2019, Director Oscar Marmelstein and crew documented the passion of the makers at Concrete, Roord, Stonecycling and CBSK Ironstate, all companies using sustainable materials and with high attention to every detail.
CG Adv