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Farm Heroes

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Leading the pitching process with Nexus Productions London, Mighty Nice shone through to secure a couple of TVC’s for the huge social games company – King.



The brief from agency Albion London was to exploit the differences in each of the games. This led us to develop a natural crafted look for Farm Heroes, creating physical miniature builds for the environments. These were then digitised and brought into the 3D software to build the individual scenes. An effective execution particularly for foreground elements. It’s hard to believe that the houses, trees, and even the dirt roads and tractor are not filmed in camera.



The character animation of each individual Cropsie , simulation of the Cropsie Mass and it’s high intensity action chase scenes were rewarding challenges to overcome.



We are really proud of this spot and the talented crew who worked on it.



Director: Darren Price

Producer: Claire Thompson

Nexus Producer: Isobel Conroy

Studio Leads: Denis Bouyer & Alex Grigg

Storyboard Artist: Peter Yong

Character Designer: Alex Grigg

Environment Designer and Matte Painter: Chris Jones

Modellers (Miniature Props): Yippee Ki-Yay

Modellers (CG): Denis Bouyer, Akhil Mittal, Vincent Sousa, Tristan Lock

Rigger: Axel Tillement

Animators: Duncan MacLaren, Cam Ralph, Mike Singca, Paul Ziola

Lighting Rendering: Greg Petchkovsky, Wayne Osborne

3D Effects: Niral Rajani, Vincent Sousa

Compositor: Denis Bouyer

Category
CG Adv

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