NOVARTIS "Beast"

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For Novartis, Todd and Kylie, give shape to the beast that is back pain. Half adorable, half completely frightening, this squat, fluffy creature follows unsuspecting victims around - preventing them from engaging in their lives.

The make the beast feel as real as possible, the Psyop's Hyperactive team shot the beast practically with a petite actor in an Xsens motion suit literally on the back of the other actors. Using real-time animation, you could view on set simplified versions of the CG beast interacting with the actors.

Check out BTS images here: http://www.psyop.com/project/novartis

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Category
CG Adv