SK Lobby Media : Weather

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cgshort
Published
서린동의 SK사옥 리뉴얼을 맞아 2grey는 로비, 라이브러리, 이벤트홀 등 미디어월 전반의 크리에이티브, 연출 및 제작을 진행했습니다.
SK의 브랜드 이미지인 행복과 리뉴얼 축하의 메시지를 미디어 아트로 치환해, 오가는 사람들에게 새로운 감정들을 전하고자했습니다.

웨더 컨텐츠는 세계 날씨정보를 캐릭터를 통해 직관적으로 전하고자 기획된 컨텐츠입니다.
마임 전문가의 움직임을 모션캡쳐하는 것으로, 각 날씨별 감정을 과장된 움직임으로 표현하고자 했습니다.

In response to the renewal of the SK office building in Seorin-dong, 2grey performed creative, directing and production throughout the media walls including the lobby, library, and event hall.
We tried to convey new emotions to those who come and go by replacing the message of happiness and renewal of SK's brand image with media art.

Weather content is designed to intuitively convey the world's weather information through characters. By capturing motions of mime experts, we tried to express the mood of each weather with exaggerated movements.
2grey is always trying to melt new creatives into the creative process through
the harmony of technology and artwork.

Client - SK
Agency - CJ Powercast
Creative, directed and designed by 2grey
Category
Motion Graphics

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