Jaguar - Just Imagine | Making of | Framestore

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Jaguar teamed up with Framestore and multi award-winning director William Bartlett to produce a collection of six almost entirely CG films to showcase the F-TYPE sports car.

The films use innovative storytelling technique, combining live action and computer-generated images Director William Bartlett to place the Jaguar F-TYPE in different scenarios to highlight its features. It races alongside galloping horses, leaps off a ski jump and shows off its handling on a Hot Wheels-inspired track.

Watch as Jaguar, advertising agency Spark44 and the films' director William Bartlett explain how we created these films.
Category
CG Adv - Making Of

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