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Schick Free Your skin

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cgshort
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We loved the concept of this brief & knew it had the potential to look amazing. Several test comps were done initially to explore the size, type, colour & position of the animal. We settled on a mixture of ferrets for the limbs, face & tail & rabbits for the softer fuller fur of the body. The agency street cast an awesome range of hipsters & Troy worked his magic shooting the selected talent in Auckland. Stephen did a great job shooting the furry critters matching the portrait lighting & posing the animals to match our rough comps. Our menagerie consisted of 6 ferrets & 9 rabbits, all various colours. The rabbits were the best looking of the bunch although the ferrets had all the personality & a rather.. unique.. smell about them. A million furry captures later & we had a fantastic bank of material. The rough comp was remade in high res with input from the creatives & Troy. A super challenging deadline was made achievable thanks to an awesome team effort!



Agency: Y&R New Zealand

Executive CD: Josh Moore

Associate CD: Tom Paine

Art Director: Mark Tallis

Copywriter: Cam Dowsett

Senior Account Manager: Mike Keen

Agency Head Producer: Christina Hazard

Agency Producer: Marique Knight

Talent Photography: Troy Goodall

Animal Photography: Stephen Stewart

Category
CG Still - Making Of
Tags
Schick, Free Your Skin, Y&R NZ, Hipster, Play god, EA, beards, ferret, hipsters, hair, Cream Electric Art

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