Glenfiddich - ‘Experimental Series: Fire & Cane’

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When Glenfiddich launched ‘Fire & Cane’ - a peated single malt finished in latin rum casks - they wanted a campaign which pushed creative boundaries. Space approached Jonathan Knowles and Bomper Studio to create visuals that drive desire for it’s unique flavour profile.



Innovative liquid photography was used to showcase the smoky and sweetness whilst CGI organic sugar crystals were created, using lighting to capture the caramels and oranges of the liquor. The end result is a beautifully crafted and visceral campaign which brings to life the brand’s maverick spirit and get under the skin of new drinkers and whiskey advocates alike.



The global campaign launched across social, and kicked off with a 5-second teaser video. It will also feature short-form AV assets, Out of Home and print, with interactive social assets such as Facebook canvases and Instagram polls, as well as experiential and sampling.



Credits

Client: Glenfiddich

Agency: Space

Creative Director: Greg McAlinden

Art Director: Ethan Kennedy

Creative Head: Andy Preston

Producer: Shura Castellvi-Kellhofer

Business Director: James Wootton

Senior Strategist: Aaron McFeely

Photographer: Jonathan Knowles

Executive Producer: Semley Wilkinson

VFX Production: Bomper Studio, Youngster

Post Production: Whitehouse Post, Cheat

Sound - Factory, WeAreFather

Category
CG Adv
Tags
cane, fire, Bomper, Space, Glenfiddich, Jonathan, Knowles, Smokiness, Smoke, Crystals, Sugar, CGI, Photography, Maverick, Experimental, Experimentation, Spirit

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