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Converse - Past meets Present - Montage

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Converse has spent a good part of this year updating some of their classics. Our past is constantly catching up to us, but we rarely get to see the relationship between past and present. The sneaker company gave us access to some of the original footwear to create a series of dynamic, thrilling and unexpected motion pieces wherein we watch the old versions turn into the updated models.



Soundtrack: Rone - Bye Bye Macadam (Not for commercial use)



CREDITS



Client: Converse USA

Agency: Anomaly NYC

Art Direction: Serial Cut

Animation: Pleid

Sound Design: Heardcity

Category
CG Adv
Tags
CGI, Converse, Animation, Jack Purcell, Auckland, Fluid, Modern, Shoe, Art Direction, Sneaker, Morph, 3D, Basket, Thunderbolt, Motion, All Star, Particles